I’m thinking and rethinking the merit of starting a blog for our library.
especially as we already have other marketing tools in place. A blog could be an efficient way to deliver a web 2.0 service for news and features, and widgets can be uploaded easily as well. A link to the blog could be facilitated from our web page and the campus wide newsletter.
There is a need to reach the campus community members who do not regularly come through the library doors, for instance module postgraduate students. A blog should help to reach prospective clients, so I’m starting to think about best practices to manage such a blog.
Blogging - another service or rather a better integrated service?
A blog will be another service to be squeezed into already fully packed working days. As academic branch librarians, the days are filled with a variety of many services, and don't get me wrong, it's not the idea of “extra work", but knowing it'll need nifty footwork and be dependent on other more important services being attended to first. Inter library loans, collection development, client training to support learning and research, other existing marketing tools, information services and more will need attention first. The blogging will necessarily have to move way down the list when one starts prioritizing
I believe one needs to be available to attend to possible bloggers, because people who blog, would expect a fairly quick return comment/answer to their question/remark. I mean, what is the use of blogging if one turns off the comments feature? It would still be a nice tool for communication though, but a one-way one, so perhaps the bloggers could be referred to the e-reference service when they have a question? A link to the reference service question form should be available on the blog then.
There is a web part for news on our library web page, so maybe starting a blog in stead of the news web part, with librarians taking turns to attend to the blog, could work?! Almost in the same way as we take turns to answer Ask A Librarian questions that come in. If teamwork comes into play, there might just be light in the tunnel for a library blog which take over the news web part.
This course is great so far as it enables me to think about what I heard in class, how our current practices at work could be adapted to ensure even more efficient applications of web 2.0 technologies.
Wiki on Using blogs for marketing
The Library success wiki on using blogs for marketing seems to be worth exploring.